SALESFORCE

SALESFORCE

1. INTRODUCTION
1.1 Journal Overview

This Journal is mainly focused on Salesforce. This journal is a reflective write-up on what the webinar was about, what was learned from it and how the knowledge gained from it can be applied to my future career.

 

1.2 List of Acronyms and Abbreviations

CRM: Customer Relationship Management

SaaS: service as a software  

 

2. BUILDING A MODERN DATA WAREHOUSE SOLUTION

2.1 Summary

Salesforce is a customer relationship management solution that brings companies and customers together. It is one integrated CRM platform that gives all your departments — including marketing, sales, commerce, and service — a single, shared view of every customer.

 

2.2 Learning Outcome

Throughout this webinar I leaned what is Salesforce, why we need it, and it is basics things.

Salesforce software is used for managing relationships with customers and helping organizations move customers through the sales funnel to a sale.

It also helps manage marketing efforts and connects the marketing team with the sales management and account management sides of the company so that the entire organization is reaching out to customers in a unified way that doesn’t confuse or alienate them. Salesforce can manage your contacts, track opportunities, create custom reports, automate marketing campaigns, and more.

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2.3 What is Salesforce

Salesforce is a cloud-based customer relationship management (CRM) software that helps businesses connect with and get more information about their customer base.

Salesforce is a customer relationship management solution that brings companies and customers together. It is one integrated CRM platform that gives all your departments — including marketing, sales, commerce, and service — a single, shared view of every customer.

Salesforce.com is a cloud computing and social enterprise software-as-a-service (SaaS) provider based in San Francisco. It was founded in March 1999., in part by former Oracle executive Marc Benioff.

 

2.4 Why Salesforce

Here are 5 reasons why we use, recommend, and choose to implement Salesforce for our clients.

 1.     It is a CRM – helping you create & manage great customer experiences.

With Salesforce as your CRM, your sales, marketing, and customer service teams can understand every customer and deliver the right message or answer when they need it. By analysing this information, you can make better decisions to close more business, reduce the cost of service, and keep every customer satisfied.

2.     It is in the cloud – so your team can use it anywhere.

CRM is shifting toward cloud computing and Salesforce.com is a leader in cloud computing, offering a complete set of CRM cloud applications, a cloud platform, and a cloud infrastructure – more cost effective for a higher return on investment.

3.     It is so flexible – so you can get it working like YOU want.

Salesforce gives you complete freedom to customise the CRM for your business. It is the best way to boost adoption and make sure your CRM apps are working the way you do.

4.     We love the AppExchange

Salesforce also has the AppExchange – the number one destination for great pre-build business applications – for your CRM and beyond. This is the cloud-computing app marketplace for businesses, developed and hosted by Salesforce. You can get access to thousands of useful, secured and verified applications built by others, or you can even develop and market your own.

5.     More than a CRM – a joined up customisable platform for your business so you can make it work like YOU want it to.

Not just a CRM; it is a cloud-based platform – a complete IT infrastructure for your business hosted on their servers on top of which you can build bespoke applications to suit your business requirements. You can use Salesforce for just one thing or as a joined-up platform for all that you do: a contact management system; a way to manage your sales pipeline; your marketing machine; finance management system?  With Salesforce it is up to you.

6.     Salesforce Skills Lead To Competitive Salaries.

SALESFORCE Skills lead to competitive salaries On average, jobs with Salesforce skills pay around $80,000 per year Reinvent your resume with Trailhead Level up your career with a proven record of your ability to get the job done.

 

2.5 Salesforce Architecture

 

      

 

 

2.6 Salesforce Basics

 

2.7 Top Features for all Salesforce Users

Salesforce can do a million things — and then some — but there are a few standout features that you should know about that go above and beyond the capabilities of typical CRM platforms.

1. AppExchange

Hands down, the AppExchange is the most important feature Salesforce offers because it creates almost limitless potential for the software.

No matter your needs, you should be able to find an app that will build off of Salesforce and offer extra capabilities that will help your sales team get to the next level. The only downside is not all of the apps are free, and some have a steep learning curve.

 2. Customer Cloud

This e-commerce feature helps you make sales by creating an integrated buying experience that will move your customers seamlessly to placing an order. It also does a good job of converting mobile shoppers by catering to their unique buying process and making it as easy as possible to make a purchase with one-touch payment.

The personalization options help you make sure this isn't a one-size-fits-all solution that might turn off your customer.

 

3. Marketing Cloud

Salesforce offers an email marketing solution that is highly automated and customizable. It uses artificial intelligence to identify new market segments and identify the customers who are most likely to engage with your products. You can also use pre-built templates to reduce the amount of effort you spend on marketing, freeing up more time to actually close deals.

 4. Collaborative Forecasts

Salesforce uses this feature to help you predict future sales performance and better plan your future activities based on a realistic expectation of revenues from your sales pipeline. It has a "forecast hierarchy" that allows forecast managers to adjust their subordinates' forecasts, and also lets those subordinates make adjustments on the forecasts of users below them.

5. Workflows

Marketing is not all you can automate with Salesforce. You can also automate internal procedures and processes via Salesforce's Workflow feature by creating if/then rules.

 

In other words, if you set an action to take place as long as a condition is met, the action takes place automatically (or does not if the criteria isn't met). For example, a rule could make sure management is alerted when the probability of winning an opportunity reaches a certain value.

  

3. Conclusion

salesforce is a cloud computing service as a software (SaaS) company that specializes in customer relationship management (CRM). Salesforce's services allow businesses to use cloud technology to better connect with customers, partners and potential customers. The software has become the number one for customer success and helps businesses track customer activity, market to customers and many more services.

Salesforce impressed investors recently by crushing third quarter estimates, reporting a third quarter revenue of $4.5 billion - up 33% year over year.

The software company has become very popular in recent years. TheStreet's founder Jim Cramer even dubs the service as a 'Cloud King' and has been very bullish on the stock - seemingly with good reason.

Founded in 1999 by a former Oracle (ORCL) - Get Report executive Marc Benioff, Dave Moellenhoff, Frank Dominguez and Parker Harris, Salesforce is one of the first global companies to successfully employ a cloud-based CRM software. Salesforce has been able to leverage cloud technology and build a variety of applications for businesses to better connect to their customers and help give them key insights into their services through analytics and apps.

While their applications are vast, according to Salesforce, their CRM primarily focuses on helping companies with customer retention, keeping their customers happy, seeking out and executive customer acquisition, giving companies insights into their customers and much more.